Camella Dos Rios in Laguna

Camella Dos Rios designs for the simple joys of life
November 1, 2010, 2:15pm Mb.co

Nothing starts a day better than to wake up to the gentle sounds of the morning, greeted by the colors of a vibrant neighborhood that has been landscaped with trees and lush greens. Joy comes with the peace of mind of knowing that the family is safe and they are nurtured in a home that is cozy and inviting.

These simple joys of life are in Camella’s master plan when developing a community for a Filipino family. Its latest community, Camella Dos Rios located at the Canlubang-Sta. Rosa-Cabuyao belt in Laguna, features these amenities.

Set in the heart of a rapidly growing industrial hub south of the country’s capital, this development in partnership with the Yulo family, offers 20 hectares of masterplanned mark of the area. And the market has clearly warmed up to the idea.

“The fact that we sold almost 90 percent of Roces Tower in a little over a year and 80 percent of the second tower, Arnaiz, tells us that the market reception is very good,” Katigbak said. “We are proud of that fact that we can create a product that the public is excited about.”

Roces Tower will rise at 42 levels, with a mix of studio units (21 sqm), one-bedroom, two-bedroom units, and lofts. As another premium, Katigbak said that each unit will come with the following features upon turnover: a shower enclosure and water heater in the bathroom, a kitchen counter top with cabinets on top and below the counter, a convection cook top and exhaust hood “so that the aroma of your dishes while cooking doesn’t stuff your unit or the corridors.”

To compensate for the compact floor area, the floor to ceiling height of the units will be much higher than normal with a 3.2-meter clearing. So for buyers upgrading their interiors with a dropped ceiling, the resulting look will still afford more breathing space than usual.

“This advantage also improves the air quality and makes the unit more welcoming. Our windows and glass panels are likewise bigger than normal to allow the entry of sunlight. We are doing this for all three buildings at a significant expense but it improves the quality of the development,” Katigbak noted.

There is even a grease trap under the kitchen sink, which is provided to catch lard while washing dishes, thereby avoiding material to clog the pipes. This is a practical way to protect the quality of the building, Katigbak said.

Living up to its reputation as a residential resort, a comprehensive list of indoor and outdoor amenities will be presented for the residents. Katigbak said that they will have the most number of amenities among the residential towers of Makati when the second phase, Arnaiz Tower, opens its podium level within the next three years.

These include a large swimming pool complex that contains a 450-sqm lap pool, and separate areas for toddlers and children.

More fitness options will be offered through a 300-meter long jogging path with exercise stations and a 500-sqm, bi-level gym. Indoor and outdoor play areas for kids, a clinic, function rooms, an expansive garden, roofdeck, spa area with individual treatment rooms plus a Sky Lounge with a bar and 20-seater private theater will all be provided for the residents and their guests as exclusive condo amenities.

“The positioning of The Beacon despite all the amenities is still the middle market where we want to carve our niche,” Katigbak noted. “We are not aiming for the market that is looking at 400 sqm units. Right now we are selling at P1.9 million for the studio. When we started in 2008 it was at P1.5 million so we haven’t even finished the first tower yet it already has good appreciation.”

Katigbak also said that even as the requirements of the buyers change over time, Geo-Estate will be up-to-date in addressing such trends, even looking ahead at what the market needs. Such perspective can only come from seasoned industry players like Katigbak and Licuanan, who are the moving force behind Geo-Estate. There is no question that the company has more to offer, and it’s a credible statement made loud and clear.community at a cost that is within the financial capabilities of a typical Filipino family.

Just like its immediate environment, the project is also undertaking rapid development. Improvement on the recently launched showcase area is in full gear – unveiling one model home after another to clients eager to get a feel of the Camella living experience.

The community offers six well-planned model homes – Reana, Lara, Marvela, Carmela, Drina and Elaisa. Each one is custom-designed to address the varied lifestyles of its prospective homeowners. Be they single professionals, newly-weds, starting families and empty-nesters, there is a home that will cater to their requirements.

More importantly, there is a home that will fit well within the homeowner’s financial means. The development covers a wide range of market segments as it offers the affordable P1 million to P3.5 million packages.

Each home is designed to be an investment that grows with the family that owns it. As development touches the community and the city it is located, the value of the property rises. Moreover, the company launched its “easy to own home” program that further boosts opportunities of home ownership.

“Dos Rios offers a flexibility that only a brand like Camella could offer,” said Maribeth C. Tolentino, Camella president. “Every part of the property speaks of that which is important to a family – a quality home in a secure neighborhood that is well-maintained. It is affordable and, by all economic indicators, is growing in value with the environment it is located in. It is not merely four walls and a roof. Rather, it is peace of mind personified.”

The community also offers various amenities that its homeowners and guests can enjoy. This includes a clubhouse, basketball court, swimming pool, parks and playgrounds and pocket gardens. The property also offers 24-hour security, a perimeter fence for protection, and an entrance gate to welcome residents. Furthermore, terminals will be put within the community to provide shuttle services that will bring residents to nearest transport hubs.

Camella is a subsidiary of Vista Land & Lifescapes, Inc., the country’s largest home builder. It has 35 years of experience, built more than 200,000 homes through 87 projects and is maintaining a strong presence in Metro Manila and 19 other key provincial destinations and 44 cities and municipalities.